Engraving Transforms a Commonplace Writing ToolExecutive Awards
Who wears a wind-up wristwatch these days? Many of us now choose to tell time with our cell phones, and if we do wear a timepiece on our wrist, it’s most likely to be a battery-powered, computerized “smart watch.”
Companies such as Rolex and Patek Phillipe, though, still make and sell watches with old-fashioned mechanical winding stems – some of them in the price range of single-family homes. And people still buy these watches and wear them because they’re more than just tools for telling time. They’re also expertly crafted machines, striking pieces of jewelry, and visual declarations of the wearer’s identity. If telling time were all that was required of them, a $20 battery watch would do the trick just as well.
The power of the (personalized) pen
In the same way, a plastic ballpoint stick pen meets all the basic requirements for a writing tool. But people enjoy the feeling that comes from writing with a finely crafted, well-balanced pen made of wood or metal – and it’s even better when it’s got the writer’s name or title engraved on the barrel.
Top quality, personalized pen sets have long been a distinctive gift item to give to people ranging from corporate executives to new high school or college graduates. Presented with a desk holder or packaged in a gift box, it’s hard to imagine anyone who wouldn’t be delighted to receive one,